Five houses.

ZYN · VELO · Iceberg · Pablo · White Fox

Five houses, one shelf. Every can lab tested, every order 21+ with a signature at the door. Pick your lane below — or start at the bestsellers and let the charts decide.

01 / 05 — Bestseller

ZYN

America's bestseller. Minis and Slims, from feather-light to 14mg — the safest place to start.

3mg6mg11mg14mg

02 — Slim + clean

VELO

Polar Mint, Berry Forest, Tropical Ice. The cleanest pouch in the lineup.

10mg14mg17mg

03 — Sweet tooth

Iceberg

The candy counter: Gummy Bears, Grape Gum, Double Apple — a steady 12mg across the range.

12mgMedium

04 — Cult import

Pablo

EU exclusive. Maximum strength.

Gold 17mgIce Cold 24mgExclusive 30mg

05 — Premium

White Fox

All white. No compromise. Slim portion, full strength.

12mg16mg17mg